What is Pinterestbot?

How often is Pinterestbot impersonated?

For the median organisation, under 1% of requests claiming to be Pinterestbot failed verification.

Measured between 14 July 2026 and 10 October 2026 across organisations protected by Centinel. We only publish a share when at least five organisations each saw enough of these requests. Pooled across all of their requests, the share was under 1%: a few large organisations carry most of the traffic, so the median organisation is the better guide to what yours will see.

This directory measures requests between 14 July 2026 and 10 October 2026. The fake crawler report covers its own, earlier window (late June to 21 September 2026), so its figures differ from the ones here. Read it for the method.

Have a request that claims to be Pinterestbot? Check its IP address.

Should you block Pinterestbot?

Allow it if

people save your pages to Pinterest.

Block it if

Pinterest sends you no visitors and the crawl adds load.

What blocking changes

Pins that link to your pages stop being refreshed and checked.

To block it, add this group to your robots.txt. Pinterest says Pinterestbot respects robots.txt and honors Crawl-delay up to 1 second.

User-agent: Pinterestbot
Disallow: /

robots.txt only asks. It does nothing against a client that ignores it or only pretends to be Pinterestbot. Stopping those takes verification at your edge.