What is Amazonbot?

How often is Amazonbot impersonated?

For the median organisation, 2% of requests claiming to be Amazonbot failed verification.

Measured between 14 July 2026 and 10 October 2026 across organisations protected by Centinel. We only publish a share when at least five organisations each saw enough of these requests. Pooled across all of their requests, the share was under 1%: a few large organisations carry most of the traffic, so the median organisation is the better guide to what yours will see.

This directory measures requests between 14 July 2026 and 10 October 2026. The fake crawler report covers its own, earlier window (late June to 21 September 2026), so its figures differ from the ones here. Read it for the method.

Have a request that claims to be Amazonbot? Check its IP address.

Should you block Amazonbot?

Allow it if

you are content for Amazon to use your pages in its products and models.

Block it if

you do not want your content used for Amazon's AI training.

What blocking changes

Amazon stops crawling your pages with Amazonbot. Amzn-SearchBot and Amzn-User are controlled separately.

To block it, add this group to your robots.txt. Amazon says Amazonbot respects robots.txt and page-level noarchive and noindex tags, but not Crawl-delay.

User-agent: Amazonbot
Disallow: /

robots.txt only asks. It does nothing against a client that ignores it or only pretends to be Amazonbot. Stopping those takes verification at your edge.