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ResearchResearchCrawler Profile

Verity — What It Is and How to Handle It

Verity is a web crawler operated by GumGum, a contextual advertising technology company. The bot analyzes web page content including text, images, audio, and video to enable contextual ad targeting and brand safety for advertisers.

Type
Research
Centinel Analytica · April 10, 2026

Verity is a web crawler operated by GumGum, a contextual advertising technology company. The bot analyzes web page content including text, images, audio, and video to enable contextual ad targeting and brand safety for advertisers.

Operator: GumGum | Type: Research | Category: Research

Verity is classified as research. Use Centinel to monitor its behavior and decide whether to allow, block, challenge, or monetize its access to your content.

Centinel automatically detects Verity using behavioral fingerprinting. When detected, you can allow it, block it, challenge it with an interstitial page, or set a per-request licensing fee — all enforced in real-time with under 2ms latency.

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"We had no idea 40% of our traffic was AI crawlers until Centinel showed us. Setup took fifteen minutes and we were blocking unauthorized scrapers the same day."

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